2012/2013 Media Kits
Targeting physicians that prescribe products will result in inquiries and increased sales. This is precisely the service RxNT Media Group is offering!
Advantages of Targeted Advertising through RxNT:
- Very cost effective way to reach only the physicians that are prescribing the competitive product as well as your product
- Active users writing close to 2 million prescriptions per month.
- Covers every specialty and product that is being prescribed.
- The Prescribers attention is focused on one specific product/company, which is likely to result in your marketing campaigns being far more cost-and time-efficient.
- The product/company will appear to be a specialist in the prospective customer's own field, and you can increasingly build up a reputation as being just that.
- Your promotion material is highly relevant to their needs since they are the prescribers, and is less likely to be overlooked
- The advertised product will stand out within the targeted specialty.
- Active users writing close to 2 million prescriptions per month.
Targeted Advertising has been proven to raise the prescribing physicians awareness of your brand's key selling message.
Proven across 84 products tested over 20 therapeutic categories*
| Message Awareness |
Product Recall |
Ad Recognition |
| 36% |
45% |
33% |
More Physicians are
Aware of your message |
More Physicians are
Aware of your message |
More Physicians are
Aware of your message |
* Source: Wolters Kluwer Health (formerly NDC Health) analyses
Perfect timing and targeting is what makes this GREAT EXPOSURE - This is guaranteed exposure for your brand's message when and where it counts the most: at the point of prescribing.
SAMPLE OF SPECIALTIES SERVED:
| Allergy | Family Practice | Pediatrics |
| Cardiology | Inernal Medicine (IM) | Psychiatry |
| Dermatology | Neurology | Pulmonary Diseases |
| Gastroenterology | Obstetrics/Gynecology | Rheumatology |
| Multispeciality | Dental | Diabetes/ Endocrinology |
| General Surgery | Infectious Disease | Oncology |
| Urology | Opthamology | Optomitry |
AND MANY MORE...
